The Manufacturer Thought Leadership Network was the most challenging branding projects that I have done so far. The network is made up of 4 subnetworks. This meant it not only needed an overall logo and brand, but each individual subnetwork needed branding too. The subnetworks needed to be able to stand alone as a brand but also work as part of the group, while the overall logo needed to be strong enough to tie all of the subnetworks together.