Soibhan Aesthetics specialises in small scale cosmetic surgery such as lip fillers and botox. As a one woman company, Siobhan wanted her brand to be very personal to her while still showing her professionalism. By adding in aspects to the brand that represent her as a person she felt that her customers would feel more comfortable and place the trust they needed to in her. I used a shamrock to represent Siobhan’s Irish routes and a neat, scripted typeface. I then used a turquoise colour to show the clinical side a professional typeface for the descriptor.